Schwab

BRANDING, identity, copywriting
 

This conceptual project was started by pulling research from The Wall Street Journal, CharlesSchwab.com, where I learned what Millennials were lacking—a way to get questions answered about financial planning. Schwab becomes more than just a stock broker, it evolves into a staple institution for financial planning for a generation that has specialized needs with their current economic situation as well as planning for retirement.

 
 
logos-layout.jpg
 
logodev-layout.jpg
typecolor-layout.jpg
schwab-poster-layout.jpg
app-layout.jpg

Promotional video for the launch of Schwab.

 
 

VIEW MORE PROJECTS